Every night you stay,
a Soldier’s Wish comes true
Reimagining resort fees to deliver real value for guests and life-changing impact for veterans.
The Problem
Guests dislike paying for perks they never use.
Fax service, boarding pass printing, and 800-number calls are relics of a bygone era — yet resort fees still charge for them. Recent surveys show nearly 70% of travelers feel “frustrated” or “taken advantage of” by resort fees, making them one of the most disliked parts of the hospitality experience.
The Fun Fee™ Solution
TR Marketing, in partnership with Circa and Soldier’s Wish, proposes replacing the outdated resort fee with the Fun Fee™ — a guest-first, veteran-powered upgrade.
Unlimited fountain drinks (fountain near pool, available during Stadium Swim hours; enjoy anywhere on property)
2 Bottled waters daily (placed in-room)
$25 Daily Property Credit (can be used for gaming, dining, or retail)
The Numbers That Matter
Typical Resort Fee
In-room dialing
800-number calls
Boarding pass printing
Fax service
No charitable impact
Fun Fee™
Unlimited fountain drinks
2 bottled waters daily
$25 property credit daily for food, beverage, retail, spa or gaming
$3 donation to Soldier’s Wish
$2 fee to TR Marketing & Consulting
The Fun Fee™ provides usable perks plus meaningful donations — $3 per Fun Fee™ night to veterans via "Soldier’s Wish", $2 per Fun Fee™ night to TRM.
Estimated Cost to Circa
Delivering the Fun Fee™ perks is designed to be cost-efficient
while maximizing guest value and charitable impact:
2 bottled waters daily – approx. $1.20/night
Unlimited fountain drinks – approx. $0.75/night
$25 daily food, beverage, retail, spa or gaming credit – estimated redemption cost of $10/night (breakage + house advantage factored)
Souvenir cup – approx. $0.50/night (bulk cost)
Total estimated Circa cost per Fun Fee™ night: ~$12
Emotional Impact
This is where Circa becomes more than a destination — it becomes a movement. Every Fun Fee™ night means another donation to help fulfill life-changing wishes for U.S. veterans.
About "Soldier’s Wish"
"Soldier’s Wish" honors and assists U.S. veterans and their families through personalized wishes — from vital home repairs to once-in-a-lifetime experiences. Founded in Broken Arrow, Oklahoma (the state’s 4th largest city), Executive Director Debra Wimpee began as a volunteer for nine years before stepping into her leadership role. Her passion drives the organization’s mission to serve those who have served us.
"Soldier’s Wish": Bringing Impact Home to Nevada
"Soldier’s Wish" is currently headquartered in Oklahoma, with active chapters in Oklahoma and Upstate New York. Today, veterans in Nevada have no dedicated chapter to serve their unmet needs — but that can change immediately.
With Circa’s leadership, we can launch the "Soldier’s Wish" Nevada Chapter this year, ensuring that local veterans see their wishes come true right here in our community.
From home repairs and adaptive equipment to family reunifications and life-changing experiences, every night a guest stays at Circa will create tangible impact for Nevada’s heroes.
Every night you stay, a Soldier’s Wish comes true.
This vision doesn’t stop in Nevada. The Fun Fee™ model can fuel a nationwide expansion — chapters in all 50 states, creating a unified mission that changes lives across the country.
And when that day comes, Circa will be the natural host for the annual "Soldier’s Wish" National Convention, bringing together state leadership, veterans, and supporters from across America — a milestone we could reach in five to ten years, or sooner.
Scalability & Expansion
Circa has 618 rooms at 90% occupancy. Adding the Fun Fee™ across your portfolio (including your other two properties) could instantly multiply donations and guest goodwill
Annual Donation Projections
Rooms: 618
Occupancy: 90%
Occupied Room Nights per Year: 203,013
Donation Breakdown (per Fun Fee™ night):
○ $3 to Soldier’s Wish
○ $2 to TR Marketing & Consulting
Annual Impact:
Soldier’s Wish: $609,039 donated each year
TR Marketing & Consulting: $406,026 earned each year
18 wishes in progress, totaling
$164,342
Circa could finish them all with launch day proceeds.
Your Legacy Moment
169 wishes totaling $2,059,107.63 remain unfulfilled.
Clearing them would forever link the Circa name with life-changing impact for veterans and their families
Executive Launch Partnership Fee
TR Marketing & Consulting requests a $250,000 Executive Launch Partnership Fee upon presentation approval. Estimated Cost to Circa to support Fun Fee™ perks is minimal, while branding opportunities are extensive — including Club One cards, property signage, cups, water bottles, website, social media, and email marketing.
Why TR Marketing & Consulting is the Right Partner for Circa
Every night you stay, a Soldier’s Wish comes true.
Behind this promise is more than a concept — it’s a complete strategy built to drive revenue, guest loyalty, and community goodwill while making Circa the undisputed leader in guest-first hospitality.
Why TRM’s Involvement is Worth the Fee
● TRM ensures the program is not just a fee — it becomes a signature Circa experience, a PR magnet, and a recurring source of community impact.
● With 618 rooms at 90% occupancy, TRM’s strategy generates $609,039 in annual Soldier’s Wish donations and $406,026 in annual TRM-managed marketing impact.
● Without TRM, this remains an idea; with TRM, it becomes a legacy program for Derek Stevens and Circa.
TRM’s Role in Making the Fun Fee™ a Success
Concept Creation & Positioning
Developed the Fun Fee™ as an innovative, value-packed alternative to the resort fee, uniquely tailored to Circa’s brand voice and guest profile.Charity Integration
Negotiated partnership with Soldier’s Wish, aligning Circa with a cause that resonates deeply with guests and national media. TRM manages the full integration of charitable messaging into branding, guest touchpoints, and PR assets.Marketing Strategy & Activation
Full creative direction for landing page, video storytelling, and emotional donor messaging. Campaign planning for Veterans Day soft launch and Travel Tuesday national launch — including media invitations and expected coverage.Revenue & Donation Tracking
Implement reporting that shows Circa’s Fun Fee™ revenue, total donations to Soldier’s Wish, and direct community impact in real time — essential for PR and guest communication.Branding & Asset Deployment
Ensure Fun Fee™, Circa, and Soldier’s Wish branding appears on:
Club One cards
Property signage
Cups, water bottles
Website & social media
Email marketing
Launch Timeline
● Soft Launch: Tuesday, November 11, 2025 (Veteran's Day)
● National Launch: Travel Tuesday (the Tuesday after Thanksgiving — one of the year’s biggest travel booking days) Expected national media interest: Today Show, Good Morning America, and more — with Derek, Debra, and a veteran invited to share the story.
One Check. $2 Million.
169 Veteran Wishes Fulfilled.
With your leadership, Circa can donate today an amount that clears every single unfulfilled wish — more than $2 million in impact — and create a legacy that guests and veterans will remember forever. Every night you stay, a Soldier’s Wish comes true.